This Privacy Policy explains how 7abet, operated by Excite Ultra Media Ltd, collects, uses, stores, and protects your personal data when you use our web platform. It applies fully to all players residing in the United Kingdom. Please read it carefully so you understand your rights and our responsibilities.

What We Collect and Why

When you create an account with us, we collect information such as your name, date of birth, email address, and payment details. This information is necessary to verify your identity, process deposits and withdrawals, and meet our obligations under anti-money laundering and responsible gambling requirements. During transaction processing, we also receive data from payment gateways and identity verification services — for example, when you pay by VISA, Mastercard, Skrill, or NETELLER, or when we confirm your identity through a third-party verification provider. These external parties receive only the data they strictly need to complete the task at hand, and they are bound by their own data protection obligations.

We may also be required to share certain information with regulatory authorities, such as the Anjouan Gaming Authority, which licenses our operations under reference ALSI-202601040-FI2. Outside of these limited circumstances — payment processing, identity checks, and regulatory compliance — we do not sell, rent, or otherwise share your personal data with third parties.

How We Protect and Retain Your Data

We take the security of your personal information seriously. All data transmitted between your browser and our platform is protected using 256-bit SSL encryption. Your records are held on secure servers with restricted internal access, meaning only authorised personnel with a legitimate operational need can view your information. We maintain technical and organisational safeguards to guard against unauthorised access, loss, or misuse.

We retain your personal data for as long as your account remains active. Following account closure or a period of inactivity, we keep your records for the duration required by applicable law and regulatory guidance — typically several years — to satisfy anti-money laundering obligations and to resolve any disputes that may arise. Once the applicable retention period has passed, your data is securely deleted or anonymised.

You have the right to request access to the personal data we hold about you, to ask us to correct any inaccuracies, or to request the removal of your data where we are not legally required to retain it. To exercise any of these rights, please contact us through the support channels available on our web platform. We will respond to your request within a reasonable timeframe and in accordance with our obligations to UK-based players.

If we make material changes to this Privacy Policy, we will notify you through our web platform or by email before those changes take effect. Continued use of the platform following notification will constitute your acknowledgement of the updated policy. We encourage you to review this page periodically so you remain informed about how we handle your data.

If you have concerns about how your data is handled and feel they have not been adequately addressed through our support channels, you have the right to raise a complaint with the relevant data protection authority in the United Kingdom.